SEO also known as “search engine optimization”. It is basically use for improving the site to raise the visibility and positioning of the web pages in search result. SEO aimed to increase the website traffic when people search for any kind of products or services. It helps the web pages to rank their content higher in the search engine such as google or any other search engine.
Keywords are the main factor in order to increase search engine rankings for online content. It helps to stay apart from all the competition. In fact, SEO for franchises is not possible without keywords.
How it operates?
SEO is a part of search engines; the search engine companies develop ranking factors and use those factors to find out the most relevant content for a search.
It works by doing certain changes to your web design and content that will make your site look more attractive and create more traffic. As Google works in an algorithm and decide which websites to display in the top search list and in what order. By using different keywords, hashtags, title tags, design etc. one can stand out from the crowd.
Search engines like Google uses crawling and indexing, are the two prominent phases in the process of evaluating, before ranking any websites. Crawling is a process in which Google or other search engines send out bots to read the pages. Through crawling, Google checks the pages whether it is valuable to the internet or trending. Indexing is essentially a technique after a website has been crawled. It organizes all the information and data before a search to display super-fast responses to queries. If your pages don’t get indexed, the time of your writers, developers, designers and creators, simply goes to waste.
Benefits:
Some benefits of SEO that will help the website to succeed:
- It provides credibility.
- Helps to increase better engagement and stronger relationships.
- Generates traffic.
- Gets you ahead from the competition.
- It helps to build the trust factor.
- It targets on keywords, hashtags, web designing etc.
- Makes your website easier to navigate.
- Create awareness about your product or service.
- SEO raises your social media followers.